You know what they say—Rome wasn’t built in a day.

From starting out as a makeup brand, the Fenty Universe—also known as the ‘Fentyverse’—has evolved into an iconic beauty empire, presenting a powerhouse collection of fashion, makeup, haircare, skincare, and lip care.

A new take on pout prep.

Renew + refresh your lips’ moisture barrier with Fenty Skin’s hydrating, nourishing, rejuvenating lip care.

The finalized digital copy assets I developed for Fenty Skin’s clinically-backed lip care, in collaboration with Fenty’s Digital Copy Team.

From Concept to Copy

Fenty Skin Skincare Sets 

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fenty beauty + ole henriksen ∙ holiday it list